JARIYACHAMSIT, S. Marketing strategy, customer relationship management (CRM), and service quality on brand loyalty of Four-Star Hotels in Thailand. International journal of health sciences, [S. l.], v. 6, n. S4, p. 1524–1539, 2022. DOI: 10.53730/ijhs.v6nS4.6237. Disponível em: https://sciencescholar.us/journal/index.php/ijhs/article/view/6237. Acesso em: 21 may. 2026.