Nair, Savitha, Dileep M. Kumar, Pramod Kumar, Priya Sachdeva, and Manisha Semwal. 2022. “Women Personal Care Products and Rural Market Penetration: Rural Health Marketing Implications”. International Journal of Health Sciences 6 (S3):4794-4811. https://doi.org/10.53730/ijhs.v6nS3.6957.