Bhattacharjee A, Chaudhary M, Ranganathan S. Adoption of value-based pricing for prescription drugs: An extension of Roger’s innovation diffusion theory. Int. J. of Health Sci. [Internet]. 2022 Jun. 30 [cited 2025 May 19];6(S4):5347-64. Available from: https://sciencescholar.us/journal/index.php/ijhs/article/view/10084