The social impact of PT Karya Niaga Bersama CSR practices on the social environment in sustainable development perspective
Keywords:Hand-Rolled Kretek Cigarette, Machine-Made Kretek Cigarette, CSR
The sustainable development concept is based on the principle that social and economic development must be in line with the preservation of nature and the welfare of the community. The purpose of this study is to analyze the background of PT Karya Niaga Bersama's CSR policy and the social impact of PT Karya Niaga Bersama's CSR practices on sustainable development perspective. This study used descriptive qualitative approach. Results of this study show that PT Karya Niaga Bersama produces Hand-Rolled Kretek Cigarette (SKT) and Machine-made kretek cigarettes (SKM). Up to now, the company still produce SKT although it has small contribution on sales and has a quite large portion on salary. Actually, if PT Karya Niaga Bersama wanted to, it could only produce SKM-type cigarettes that has more profitable, but produce SKM means that it does not use human labor. However, because of its concern for the survival of the surrounding community, PT Karya Niaga Bersama still uses laborers even though the profit is smaller than producing SKM types. It can be concluded that this is the form of CSR from PT Karya Niaga Bersama.
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