The first phase of clean India mission: A step towards new India
With the reference of selected Indian newspapers
Keywords:
open defecation free, sanitation, SBM-G, SBM-U, Swachha Bharat missionAbstract
Clean India's mission is the world’s largest toilet-building and behavioral change initiative. The Mission is the world’s largest toilet-building and behavioral change initiative. Media’s role is to inform, educate, and entertain; so mass media make nationwide campaigns to open the eyes of poor, backward-class people; and also want to enlighten the open-minded ideas into rigid superstitious people. Most of all third-world countries are facing a big problem of access to safe and healthy sanitation. Media can spread the message of safe and hygienic sanitation for all the citizens. The Clean India movement will fulfill the dream and vision of Mahatma Gandhiji to make a ‘Swachha Bharat’ for all Indians in a real sense.
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