An exploratory study on marketing strategies of selected home appliances at kolkata metropolitan

  • Chinmoy Ghosh Mulana Abdul Kalam University of Technology, Kolkata, India
  • Sujit Mukherjee Mulana Abdul Kalam University of Technology, Kolkata, India
Keywords: customers, marketing, poke, push, shock-knock

Abstract

A study focuses on two aspects first, how existing marketing strategy provides a push the customer for selecting particular home appliances and the second one how demand on customers are motivated though using that marketing strategy. Because marketing strategies are just the ingredients which help to attract the consumer towards the product. So we conclude that our study focuses on two aspects first, how existing marketing strategy proves a push the customer for selecting particular home appliances and the second one how demand on customers are motivated though using that marketing strategy. In both cases, we found that there must be a strong correlation between the marketing strategies which prove a push or poke (shock- knock at the customer’s choice) while selecting a particular home appliance.

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Published
2019-06-26
How to Cite
Ghosh, C., & Mukherjee, S. (2019). An exploratory study on marketing strategies of selected home appliances at kolkata metropolitan. International Journal of Social Sciences and Humanities, 3(2), 47-61. https://doi.org/10.29332/ijssh.v3n2.292
Section
Articles