Commodification of usada bali: between profit-oriented and negotiation of sasana balian
Keywords:
commodification, economic, ideology, sasana balian, usada BaliAbstract
The purpose of this research is to understand and explain the discourse and practice of commodifying the usada Bali and negotiating the balian atmosphere in relation to economic interests. The method used is critical ethnography with qualitative analysis. This study found that the practice of commodifying usada Bali by balian was done by manipulating cultural capital, symbolic capital, and economic capital in the domains and dynamics of the habitus of usada Bali treatment to achieve economic goals. In medical practice, the balian people conduct negotiations in the gymnasium as a professional code of ethics in the midst of increasingly tighter competition in medical services. The findings of this study reflect the occurrence of mutual transformation in the practice of Balinese usada medicine due to the hegemony of modernity.
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