Community-based tourism: measuring readiness of artificial intelligence on traditional village

  • Kadek Ayu Astuti Undiknas Graduate School, Denpasar, Indonesia
  • Gede Sri Darma Undiknas Graduate School, Denpasar, Indonesia
Keywords: advisor, artificial intelligence, community, tourism, traditional village


The paper aimed at describing and elaborating the different meanings appear on the description of tourist destinations in two forms. On the one hand is a cyberspace image in two locations tourist destinations, on the other hand, is an image of the real fact after visitor came to a destination place. The research is as the basis of this paper combines two analyses. First, take and analyze the contents from review Trip Advisor and retrieve analytical data from the source Second, make observations and in-depth interviews of informants who came and witnessed a place of tourist destinations after getting information on digital pages. The analysis of the combined two data attempts to show the uniqueness, the gap, and the difference between cyberspace images of tourist destinations, with the opinions and perceptions of tourist visitors who have seen the real destination. The main aim of this article is to demonstrate the theoretical support of a model about the effect of digital marketing tools technologies on low-density tourism region. In order to achieve this purpose, a literature review will be used as a methodological basis.


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How to Cite
Astuti, K. A., & Darma, G. S. (2019). Community-based tourism: measuring readiness of artificial intelligence on traditional village. International Journal of Social Sciences and Humanities, 3(3), 81-89.
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