Contribution of culture industry and social change efforts to increase employment opportunities



competition, culture industry, dimension, globalization, social change


This study examines the contribution of the cultural industry and social change to increase work opportunity competition in the Kutuh Village of Ubud Bali. The advancement of technology and information is very fast causing all components of life to change both the values ??and culture of society with the rapid modernization in all fields causing changes in the economic, social and cultural, very dynamic lifestyle. The problem in this study: How is the contribution of the cultural industry and social change to increase employment opportunities competition in the Kutuh Village of Ubud Bali. This study uses a descriptive qualitative method, using proportional sampling techniques consisting of the community of artisans and painters in the Village of Kutuh Petulu, Ubud, Bali. The development of the cultural industry in the community of Kutuh Village can create jobs for future generations so that the Groos Domestic Product of Bali is increasing given the enormity of globalization. Globalization has the Dimension of Ideology and Technology. The ideology dimension, namely capitalism and free markets, while the technological dimension is information technology that has united the world.


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How to Cite

Tejawati, N. L. P. (2020). Contribution of culture industry and social change efforts to increase employment opportunities. International Journal of Social Sciences and Humanities, 4(1), 88-98.



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