Strategy of increasing green halal tourism industry in Madura using structural equation modeling

Zainal Abidin; Sabarudin Akhmad; Yuliati Hotifah

doi:10.53730/ijhs.v6nS2.5853

Authors

Zainal Abidin Psychology Department, Faculty of Social and Cultural Sciences, Universitas Trunojoyo Madura, Indonesia
Sabarudin Akhmad
sabarudin.akhmad@trunojoyo.ac.id
Industrial Engineering, Universitas Trunojoyo Madura, Indonesia
Yuliati Hotifah Department of Guidance and Counseling, Faculty of Education, Universitas Negeri Malang, Indonesia

Keywords:

green halal tourism, tourism service, human resource, tourism infrastructure, government policy

Abstract

The purpose of this study is to identify the potential that can be developed in increasing halal tourism through the Green Halal Tourism strategy in Madura. This study is quantitative study and method used to develop a Halal Green Tourism strategy in Madura is by uses of Structural Equation Modeling (SEM). The findings of the study reveals that there is a significant effect on these four variables namely Tourism services (TS), Human Resources (HR), Tourism Infrastructure (TI) and Government Policy (GP) in increasing halal green tourism. Furthermore, the government may take several actions, including capacity building, offering direction for community economic empowerment, developing hospitality for tourists, and increasing awareness of halal tourism. Likewise, the government must promote and collaborate with halal tourism attractions in Madura and numerous other regions of Indonesia in order to further improve international visitors' visits and duration of stay.

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