Analysis of Saraswati goddess image in a textbook: a semiotic study
Keywords:connotation, denotation, meaning, myth, semiotic
This is study that examines the meaning of the image contained in the Saraswati text. The study of its meaning includes denotations, connotations, and myths. This type of research is qualitative research with descriptive method to explain the phenomena contained in the images. The theory of Roland Barthes is used to describe and explain the phenomena found in data. The primary data from this study are pictures and secondary data is text of Saraswati. The method applied in this research is critical observation and recording. The results of this study are (1) seen from its function, the images can facilitate understanding the message conveyed by the researcher of the book on Saraswati consciousness. (2) the study of image that mean denotations and connotations, most of which contain a belief believed to be true until now, in other words the fairness in a culture is the result of connotation, if the connotation remains a myth, the stability of a myth will form an ideology. (3) the current phenomenon, myth is not just a myth but has evolved into something that is revered which is believed to be able to describe birth happiness and concern which is often called a cult.
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