The influence of service quality and price of new electricity on the level of satisfaction by household customers

Muhammad Hidayat Isnaini; Zakaria Wahab; Muchsin Saggaf Shihab; Sulastri Sulastri

doi:10.53730/ijssh.v5n3.1609

Authors

Muhammad Hidayat Isnaini
muhammadhidayatisnaini@gmail.com
Master of Management, Sriwijaya University, Palembang, Indonesia
Zakaria Wahab Lecturer of Magister Management, Economic Faculty, Sriwijaya University, Palembang, Indonesia
Muchsin Saggaf Shihab Lecturer of Bakrie University, Jakarta, Indonesia
Sulastri Lecturer of Magister Management, Economic Faculty, Sriwijaya University, Palembang, Indonesia

Keywords:

customer complaints, customer satisfaction, price perception, SEC, SERVQUAL, service quality

Abstract

The new Install process at State Electricity Company (SEC) is the first interaction between prospective customers and SEC. Customers may evaluate and react to the quality of services and the number of new installation costs paid throughout the process. These issues must be addressed very away since they may impact consumer satisfaction with electricity services. This research focuses on customer satisfaction with service quality and pricing perceptions of new pairs at SEC Rivai is Customer Service Unit (CSU). The data utilized is current. Thus it is applicable to present circumstances. However, since the quantity of sample data in this study is still limited, it can only represent customer satisfaction on a single scale, which may be the starting point for future research.

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