Physical evidence promotion on consumer decisions in using bowling sport services
Keywords:JSC bowling arena, Palembang, physical evidence, promotion, purchase decision
This study aimed to determine the effect of physical evidence promotion on consumer decisions using the bowling sport industry services, a case study at the JSC bowling arena in Palembang. The data used were the primary data by distributing questionnaires to 100 people who have played bowling at the JSC bowling arena in Palembang. The analysis technique used is multiple linear regression analysis. The results obtained from multiple linear regression analysis are physical evidence promotion according to the model suitability influencing consumer decisions using the bowling sport industry services in the JSC bowling arena. However, people partially do not affect consumer decisions using the bowling sports industry's services at the JSC Bowling Center Arena. This research is expected to be a reference for choosing which variables are better used in future studies at the JSC Bowling Center Arena. Therefore, this research can be a reference to increase visitor sales figures in the following year.
Cawley, J. (2004). An economic framework for understanding physical activity and eating behaviors. American journal of preventive medicine, 27(3), 117-125. https://doi.org/10.1016/j.amepre.2004.06.012
Frederiks, E. R., Stenner, K., & Hobman, E. V. (2015). Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour. Renewable and Sustainable Energy Reviews, 41, 1385-1394. https://doi.org/10.1016/j.rser.2014.09.026
Fullerton, R. A., & Punj, G. (2004). Repercussions of promoting an ideology of consumption: consumer misbehavior. Journal of Business Research, 57(11), 1239-1249. https://doi.org/10.1016/S0148-2963(02)00455-1
Grace, D., & O’Cass, A. (2005). Service branding: consumer verdicts on service brands. Journal of Retailing and Consumer Services, 12(2), 125-139. https://doi.org/10.1016/j.jretconser.2004.05.002
Kotler, P. (2009). Marketing management. Pearson education.
Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip Pemasaran, jilid 1. Jakarta: erlangga.
Kotler, P., & Susanto, A. B. (2011). Manajemen pemasaran di Indonesia. Jakarta: Salemba Empat.
Kreps, G. L., & Sparks, L. (2008). Meeting the health literacy needs of immigrant populations. Patient education and counseling, 71(3), 328-332. https://doi.org/10.1016/j.pec.2008.03.001
Lupiyoadi, R., & Hamdani, A. (2006). Manajemen Pemasaran Jasa, edisi pertama, cetakan pertama. Penerbit: Salemba Empat, Jakarta.
Simamora, B. (2000). Riset pemasaran: Falsafah, teori, dan aplikasi. Jakarta: PT Gramedia Pustaka Utama.
Turley, L. W., & Milliman, R. E. (2000). Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of business research, 49(2), 193-211. https://doi.org/10.1016/S0148-2963(99)00010-7
Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2016). Services marketing. Integrating customer focus across the firm, third European edition. Kolme asiakaspalvelun megatrendia.
How to Cite
Articles published in the International Journal of Social Sciences and Humanities (IJSSH) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJSSH right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJSSH can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IJSSH volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.