Measurement of service quality dimensions in e-banking services
Keywords:
E-banking, Dimensions, Service quality, Customer satisfactionAbstract
This research paper attempts to measure the impact of various service quality dimensions like that of tangibility and technological augmentation on e-banking services. It also attempts to study the impact of demographic variables on consumer perception towards such e-banking services. Data has been derived from primary sources and self-coined dimensions which have been put through rigorous statistical analysis to arrive at the conclusion.
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