The impact of giants tech on media industries in digital economy pre- and post-COVID-19 pandemic
Keywords:
GAFAM, entertainment group, communication technologyAbstract
Information and communications technologies have facilitated the emergence of companies like Google (Alphabet), Amazon, Facebook (Meta), Apple or Microsoft (GAFAM), which represent business ecosystems. They compete amid themselves through communications and entertainment groups. At the same time, their capacity to manage big data makes unlimited growth possible, towards any activity that involves large quantities of data these companies are characterized within their respective markets. This article examine on 5 giants tech by analysis the characteristics of giants tech, the expansive growth before and after Covid-19 pandemic, the risk and threat to democracy, business model and ecosystem competitive which allows us to assess their impact on the media.
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