Production and marketing of organic products in India

https://doi.org/10.53730/ijhs.v6nS4.10586

Authors

  • M. Ponniah Guide and Supervisor Associate Professor and Head
  • B. Shakthi Sri Assistant Professor PG & Research Centre of Commerce G.T.N Arts College, Dindigul

Keywords:

production, marketing, organic products, agriculture

Abstract

Agriculture is one of the major activities of human being which help to meet the food demands of the people and also facilitate as supplement of industrial products such as textile, jute, chemical etc. Indian agricultural sector transformed into modernised with the help of green revolution production and distribution of agricultural products has been increasing with significant contribution to GDP. At the same time agriculture sector found a new way to moving organic production with respect to growing demand and mindset of consumers. With this direction, the present paper made on overview discussion on organic production, distribution, export, cultivation and its market size in India with the help of available sources. Organic products are highly demandable products which consist of high cost and value in the market size for organic products has been increasing in a significant manner at global level. Demand for organic products not only in domestic but also in international level with these effects more organic producers are involved in export to various countries. The total volume of export during 2020-21 was 888179.68 Metric Tons. The organic food export realization was around Rs.707849.52 Lakhs. 

Downloads

Download data is not yet available.

References

Antonio Colom- Gorgues (2006) 98thEAAE Seminar ‘Marketing Dynamics within the Global Trading System: New Perspectives’, Chania, and Crete, Greece as in: 29 June – 2 July, 2006

Ashok Kumar Maurya (2014), organic farming and profitable export business oforganic products: An evolutionary study in Indian context, International Journal of Economic and Business Review, Nov 2014, Vol- 2, Issue – 11, pp109-116

Bhanu Pratap Singh (2021), Marketing of Organic Product in India, UNNAYAN, Volume-XIII, Issue – I, Jan.2021

Deshmukh and Babar (2015), a study on present status an organic farming in India. European academic Research Vol. III, Issue 4 / July 2015. ISSN 2286 –4822.

Doris Lapple and Tom Van Rensburg, 2011, Adoption of organic farming: Are theredifference between early and late adoption? Department of Economics, the National University of Ireland, Ireland.

Erin Silva, Fengxia Dong, Paul Mitchell and John Hendrickson, 2014, Impact ofmarketing channels on perceptions of quality of life and profitability for Wisconsin’s Organic vegetable Farmers, University of Wisconsin –Madison, WI 53706, USA

https://www.deccanherald.com/business/emerging-organic-food-industry-in-post-pandemic-india-1043218.html

https://www.wellcurve.in/blog/best-organic-food-brands-in-india/

Huynh Viet Khai 2015, A study on assessing consumer preference for organicvegetables, A study in the Mekong Delta, Vietnam, Information Management and Business Review, Vol 7, No. 1, pp. 41-47, ISSN 2220-3796.

Makadia J.J and Patel K.S. (2015), Prospects, status and marketing of organic products in India-A Review. Agricultural Reviews.2015. (36):73-76

Naik, V. R., Kunnal, L. B., Patil, S. S. and Guledagudd, S. S., 2012, A study on organicand inorganic cultivation of chilli and its marketing – An economic analysis.Karnataka Journal of Agricultural Sciences. 25 (2): (203-207) 2012.

Parichard, S., 2012, Consumer Perceptions and Attitudes of Organic Food Products inNorthern Thailand. International Food and Agribusiness Management Review 15 (1): 85-89.

Subagiyo, A., Afdhal, A. F., & Derriawan, D. (2020). The influence of product upgrading and quality on customer satisfaction and its impact on consumer loyalty standardized herbal medicine: Research on Tolak Angin Sido Muncul Product in DKI Jakarta. International Journal of Health & Medical Sciences, 3(1), 136-145. https://doi.org/10.31295/ijhms.v3n1.330

Suganya, S., and Saravinth, S., 2014, Analysis of consumers preference towards organicfood products based on product price, Journal of Business Management and Social Science Research, Volume 3, No.12, December 2014. ISSN No.2319-5614

Suryasa, I. W., Rodríguez-Gámez, M., & Koldoris, T. (2022). Post-pandemic health and its sustainability: Educational situation. International Journal of Health Sciences, 6(1), i-v. https://doi.org/10.53730/ijhs.v6n1.5949

Sushilkumar and Jabir 2011, analyzing factors affecting consumer awareness onorganic foods in India.

Swati Sharma and Divya Vyas, 2011, Organic Food Marketing: Vidyasagar University,Journal of Commerce, March 2011 / ISSN 0973 – 5917.

Published

12-07-2022

How to Cite

Ponniah, M., & Sri, B. S. (2022). Production and marketing of organic products in India. International Journal of Health Sciences, 6(S4), 8437–8450. https://doi.org/10.53730/ijhs.v6nS4.10586

Issue

Section

Peer Review Articles