Perceived external prestige
Meta-perception of nurses and customers’s opinion in hospital, Makassar City
Keywords:
nurses, metaperception, perceived external prestige, customer’s opinion, hospitalAbstract
This study aims to measure the accuracy of nursing meta-perception on the prestige of the hospital based on customers (perceived external prestige). The research was conducted at five locations; Hospitals A, B, C, D and E in Makassar City. The locations of the study were determined by the trend of the turnover rate at those five hospitals in the last three years. The population was nurses with non-permanent status (freelance, honorary, contract, and intern permanent) for all hospitals as many as 214 people. As a control on the assessment of the accuracy of nurses' meta perception, a survey was conducted on customers at each study site. In general, there is a similar perception between nurses and customers, although the nurse's perceived value is higher than customers. This means that nurses have high optimism than the actual customer's perceptions. There was no correlation between nurses’ perceived external prestige with customers' opinions. Therefore, the hospital should always be active and continuous in seeking information needs and desires of the customer in an effort to provide the best service.
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