The effect of organizational immunity in enhancing the strategic capabilities of the company: an applied study on the Iraqi general insurance company
Keywords:
organizational immunity, strategic capabilities of the companyAbstract
This research diagnoses the impact of the organizational immunity dimensions represented by the organizational (memory, genes, and learning) on enhancing the strategic capabilities dimensions of the company represented by (marketing capabilities, administrative capabilities, technological capabilities, creative capabilities). The study also tries to list those dimensions in the order of priority. The researchers adopted the questionnaire as a tool for collecting data from 55 officials at the administrative levels (higher, middle, and lower levels). SPSS, (28Version) was used to calculate (weighted mean scores, standard deviation, relative importance, coefficient of variation, simple and multiple regression, F-test, corrected interpretation coefficient AR²). The most prominent findings of the research are: The organizational immunity, with its combined dimensions, affects the strategic capabilities of the company in a significant way. However, there are no statistically significant differences in the participants' response to the research variables attributed to the personal and functional variables represented by (gender, age, educational qualification, administrative level and the years of service).
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