Impact of job on attitude of women towards beautification and beauty care products

Authors

  • M. Shalini Ph.D Research scholar, Department of Commerce, Sri G.V.G Visalakshi College for Women, Udumalpet 642 128
  • N. Lakshmi Head & Associate Professor of Commerce, Sri G.V.G Visalakshi College for Women, Udumalpet 642 128

Keywords:

women, attitude, beautification, job factors, beauty care products

Abstract

Beautification and beauty care products have a wide focus among women. Women with well-grooming attitude are likely to be strong, lively, recognized, and self-confident. The purpose of the study is to identify the attitude of women towards beauty care products, job factors influencing the purchase decision of beauty care products. The data collected from a sample of 125 women respondents with an aptitude for beautification were selected adopting purposive sampling method. The result indicate the existence of significant difference in the age of respondents working in different organizational sector. The work concludes that job factors highly influences the women in purchase of beauty care products. Chemical based beauty care products were highly preferred by women respondents compared to herbal beauty care products.

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Published

19-10-2022

How to Cite

Shalini, M., & Lakshmi, N. (2022). Impact of job on attitude of women towards beautification and beauty care products. International Journal of Health Sciences, 6(S10), 356–369. Retrieved from https://sciencescholar.us/journal/index.php/ijhs/article/view/13482

Issue

Vol. 6 No. S10 (2022)

Section

Peer Review Articles
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