Halal food supply chain practices
A conceptual framework based on conventions theory
Keywords:
United Arab Emirates, Halal supply chain management, consumer trust, customer satisfactionAbstract
Halal is a dietary guideline practised by Muslims. Halal is viewed as a seal of approval for food quality that cannot be easily verified by consumers prior to, during, or after eating. As a result, Halal certification serves as a useful tool for consumers to make educated purchasing decisions. Halal food and beverage supply chains relate to the process of managing halal food and beverage items from manufacturing to consumption, involving multiple partners in the SC networks. This study examines the significance of Halal Food Supply Chain features in the UAE market, as well as consumer trust and satisfaction. This study examined the supply chain in the United Arab Emirates, with an eye toward the future impact of HFC systems on customer perceptions of halal food practices.
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