The developing innovative creative products with social capital to increase the economic value of community enterprises in Samut Songkhram Province

Chumpon Rodjam; Panyada Chantakit; Kanpetch Saranontawat; Jiraporn Boonying; Akrarapad Chanajindasopon; Boonchan Phansuwan

doi:10.53730/ijhs.v6nS5.5210

Authors

Chumpon Rodjam
chumpon.ro@ssru.ac.th
Suan Sunandha Rajabhat University, Thailand
Panyada Chantakit Suan Sunandha Rajabhat University, Thailand
Kanpetch Saranontawat Suan Sunandha Rajabhat University, Thailand
Jiraporn Boonying Suan Sunandha Rajabhat University, Thailand
Akrarapad Chanajindasopon TF Cosmetology (Thailand) Co., Ltd
Boonchan Phansuwan Suan Natthi Agricultural Research Center

Keywords:

product innovation, social capital, foundational economics, community enterprises, economic value

Abstract

This study aims to analyze the path of causal relationships that influence the development of creative product innovation with social capital and to create innovative models of creative products with social capital to increase the economic value of the foundation of community enterprises in Samut Songkhram Province. Indeed, community enterprises are always facing different kinds of challenges in their functionality. To proceed with the study, the data was collected in both qualitative and quantitative form. In this regard, for the questionnaire, the sample size was 250, which was to get the response to test the relationship between the variables. This study concludes that there is a causal relationship between the factors that are worthy for the creative products development with social capital. The significance of this study is this study contributes to the literature because these variables were not discussed in any study in the relationship of social capital to increase the economic value, particularly in the Samut Songkhram province.

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