Influence of entrepreneurial orientation and Leaderships management on organizational agility of hotel business in Thailand with moderating role of innovative learning

Siri-Orn Champatong; Yothin Sawangdee; Prateep Poprateep

doi:10.53730/ijhs.v6nS5.5231

Authors

Siri-Orn Champatong
siriorn.ch@ssru.ac.th
Suan Sunandha Rajabhat University, Thailand
Yothin Sawangdee Mahidol University, Thailand
Prateep Poprateep Managing Director World Spirit On Tour CO. LTD, Thailand

Keywords:

customer focus, entrepreneurial orientation, hotel industry Thailand, leadership management, organizational agility

Abstract

The objective of this study is to examine the role of entrepreneurial orientation and leadership management in organizational agility with the help of customer focus as mediating variable. Data collection is made through survey questionnaire. Hotel industry of Thailand is considered in this study. Therefore, questionnaires were distributed among the employees of Thailand hotels. Results of the study are approached by analyzing the data through statistical software. It is found that; entrepreneurial orientation has positive effect on organizational agility and customer focus. Furthermore, leadership management has positive effect on organizational agility and customer focus. Customer focus by hotels also promoting organizational agility with the help of entrepreneurial orientation and leadership management.

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