Digital payment systems (DPS) and its influence on impulsive buying behaviour of consumers
Keywords:
digital payment systems, consumer behaviour, impulsive buying, e-commerceAbstract
Technology has been evolving at a rapid pace and the global pandemic of COVID-19 has further accelerated this growth. It has penetrated every possible sphere and its presence and degree of dependance for commerce, cannot be ignored. E-commerce websites solely rely on the internet for its functioning and is greatly supported by various digital payment systems. This facilitates ease of usage of the e-commerce site, thereby stimulating consumers to use it. With the large potential that accompanies these digital payment systems, various players have entered into this realm, further attracting the consumer with promotional offers, thereby affecting the behaviour of the consumer while making the purchase decision. This paper aims to study the impact that these digital payment systems have on the impulsive buying behaviour of consumers.
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