Analysis of Chinese toy market in India with special reference to toy sellers: A study of Delhi NCR

Deepa Deepa; Prateek Gupta

doi:10.53730/ijhs.v6nS1.5501

Authors

Deepa Associate Professor, School of Management, KIET Group of Institutions, Ghaziabad, U.P. (India)
Prateek Gupta Professor, School of Management, KIET Group of Institutions, Ghaziabad, U.P. (India)

Keywords:

Indian Toy Market, Chinese Toys, Toy sellers, Kids Health Issues, Indian Government Policies

Abstract

The study “Analysis of Chinese Toy Market in India with special reference to Toy Sellers: A study of Delhi NCR” is an attempt to analyse the impact of Chinese toys available in Indian market on Indian Toy Industry and to discuss the various issues related to the availability of chineses toys in Indian Market in views of toy sellers in India.Indiais well known in world market as it has approximately 1250 games and toys exporters, manufacturers, and suppliers. Yet toys made in China have confined by its unique features, techniques and low pricing as over 70 per cent of all toys sold in Indiaan market are coming from China which is somehow upsetting the Indian traders of toys. China is a big fan of electronic toys and games because they give new ways to teach youngsters while having fun. This is somehow, creating hurdule for Indian Toy Industry in India.

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