An empirical study to determine the relationship between food purchasing modes and obesity
Online vs physical
Keywords:
Obesity, Overweight, Purchase, Modes, OnlineAbstract
The present world is dealing with very high levels of obesity across various regions. There is a total of 38.9 per cent of the population in the world who are suffering from obesity or overweight. In this study, the main focus is to understand the relationship existing among the food purchasing modes and obesity through the means of empirical evidence. The study would put forward the important aspects that can be associated with this relationship and provide further insight into the situation. A quantitative approach is followed where a total of 250 responses are collected to statistically analyse the objectives in hand. It is found that the majority prefer a mixture of both online and offline options when it comes to purchasing in general or even food products. But in the case of other products, the number of respondents preferring the online mode is higher as compared to the specified case of purchase of food products. It is also found that the majority of the female respondents are normal weight category while the majority of the male respondents are overweight category. Similarly, in the case of food habits followed by the respondents.
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