A review of economics, entrepreneurial behaviour, and marketing analysis of pomegranate growers
Keywords:
pomegranate cultivation, economic analysisAbstract
India has always been known in the world for its Rural Based Economy, as nearly 65% of its population is dependent on Agriculture &other rural businesses. According to the census of India, 2011, the population of India is more than 1.21 billion and out of it, 72.2% population belong to the rural area. So, the study of rural development is very much required in India. One of the oldest well-known fruits, found in writings and artifacts of many cultures and religions, the pomegranate (Punicagranatum) is an original native of Persia. Maharashtra is known as the Fruit mixing bowl of India. Pomegranate cultivation now is a very captivating and remunerative big business for farmers in India promising financial return from this crop has resulted in an increase in area and production of pomegranate. The present investigation focused on “A Review of Economics, Entrepreneurial Behaviour, and Marketing Analysis of Pomegranate Growers.” Therefore, in view of pomegranate as a very important crop and its increased utilization in industrial applications, it is traded in domestic and also international markets. This market has become more speculative, and therefore pomegranates were purposefully selected for the study.
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National Horticulture Board 2018-19
Agri Exchange.Apeda.Gov.In.
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