Media exposure through new media
Keywords:
Media Exposure Behavior, Advertising Media, Modern MediaAbstract
This study on “Media Exposure through new media” is a survey research undertaken with the objective to explore the advertising forms through current new media and examine consumption behavior of Thai people in view of media exposure, information perception and advertising media exposure behavior through new media of consumers. The results of the analysis revealed that Media was a communication channel presenting contents of information such as news, entertainment information or advertisements to consumers. A change in technology system led to change of media forms that have improved from personal media to print media and print media has been later developed to electronic form, namely radio and television ones. At present, the technology system has developed continuously whereas Internet media has been also developed for increasing communication. The role of current communication technology such as computer, communication satellite, telephone network, audio and visual equipment has caused an effect on "Traditional Media"; newspapers, magazines, radio broadcasting, television, leading to so-called "Digital Revolution”.
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