Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase

Sohail Imran Khan

doi:10.53730/ijhs.v6nS2.7025

Impact of artificial intelligence on consumer buying behaviors

Study about the online retail purchase

https://doi.org/10.53730/ijhs.v6nS2.7025

Authors

Sohail Imran Khan Department of Business Administration, Lebanese French University, Erbil

Keywords:

artificial intelligence, buying behavior, consumer, gender, income, retail

Abstract

Artificial Intelligence (AI) is an area that is fast growing in the business world. It has already been applied in many areas for instance commerce and everyday life. With AI in business, the industry will rely on faster cheaper, and more accurate marketing techniques. The present investigation is undertaken to find the relation between AI and consumer buying behavior and secondly to know the difference between customer buying behavior based on their demographics. To achieve these objectives, the researcher has collected data from 314 respondents from Nagpur. The researcher has employed Descriptive statistics, Correlation, Cronbach alpha, Anova, Mann-Whitney Test, and Kruskal-Wallis Test and has utilized SPSS for these tests. Results concluded to have a significant relationship between AI and consumer buying behavior. It was also concluded that there is a difference between consumer buying behavior and gender & monthly income. These were supported with hypothesis testing.

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Published

07-05-2022

How to Cite

Khan, S. I. (2022). Impact of artificial intelligence on consumer buying behaviors: Study about the online retail purchase. International Journal of Health Sciences, 6(S2), 8121–8129. https://doi.org/10.53730/ijhs.v6nS2.7025

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Issue

Vol. 6 No. S2 (2022)

Section

Peer Review Articles

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