A study on customer preference towards seafood in Pattinapakkam-Chennai City
Keywords:
customer preference, seafood, ambience, friendly, quick service, quality food, different varietiesAbstract
Sea food shop is a small roadside food shop serving trustworthy home-cooked base. They do not have luxurious atmosphere, probably food shop has an open-air seating area with a size of around 10-20, we can analyze freshness of foods [fish fry, prawn fry, squid, Crab, Sura Puttu] they are making with softness with flavorful rich spiciness.They provide unlimited rice with fish curry, as per my research they fixed affordable price for sea foods. Some people have been travelling here to taste this from their own town. Sea foods are consumed quickly, so surplus foods are not violated in pattinapakkam. Shopkeepers are preparing foods in front of the customer so they concerned about quality and quantity. They are preparing own handmade Masalas so it is chemical-free and food colour free. Most of the shop keeper runs their shops with their Family, Males are going for fish catching ladies are doing cooking for their shops. Nowadays, celebrities also consuming these types of food varieties, so it’s getting more familiar to everyone.
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References
Dr. M. Ashok Kumar and S. Radhika, “A Study on Customers Preference towards Fast Foods with reference to Coimbatore City” (2013).
V. karthigiselvan, “A Study on Customer Satisfaction towards Fast Food Retailers in Madurai City” (2013).
Nashila Rahmaniya, “Consumer Behaviour towards Seafood and Seafood Safety - A Review paper” (2018). Www.journalijcar.org
S. Radhika “A study on customer preference towards fast foods with reference to Coimbatore city.” Volume: 2/ Issue: 11/ Nov 2013.
Neha Joshi, “A study on Customer Preference and Satisfaction towards Restaurant in Dehradun City” (2012).
www.thefoodietravels.com
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