A study on consumer buying pattern on retail stores
A literature review
Keywords:
consumer behavior, buying pattern, marketing channels, online shopping, goods-storesAbstract
There was an era where marketing of product was more concentrated from product orientation point of view. Product specification was the central part of selling. Now the trends have changed from the product specification to consumer orientation/ specification and expectation point of view. Earlier whatever the company or the manufacturer produced could be sold out as those were only the products/ goods available in the market. Comparing the today’s scenario, the consumers have become more aware, informative about the product/goods, they require. In today’s way of marketing and sales of products specifically speciality goods, lot many options are available. It is not necessary, that for shopping speciality goods, they should do traditional way of shopping. As we can see technology has changed a lot and it has brought the market in the palm top of the consumer. This is more challenging and opportunistic for consumer to buy their products. There are lot many options such as company websites, online shopping apps, consumer review website these are all electronic media where in company outlet, specialized product outlet are traditional way of selling.
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