Sustainable marketing strategies and challenges in tourism business

Muhartini Salim; Syusantie Sylfia Sairdama; Eliyanti Agus Mokodompit; Bondan Seno Aji; Wan Mohd Khairul Firdaus Wan Khairuldin

doi:10.53730/ijhs.v6nS3.7447

Authors

Muhartini Salim
muhartinisalim@unib.ac.id
Department of Management, Universitas Bengkulu, Bengkulu, Indonesia
Syusantie Sylfia Sairdama Universitas Satya Wiyata Mandala Nabire, Indonesia
Eliyanti Agus Mokodompit Universitas Halu Oleo, Indonesia
Bondan Seno Aji PT Bank Pembangunan Daerah Jawa Timur Tbk, Indonesia
Wan Mohd Khairul Firdaus Wan Khairuldin Universiti Sultan Zainal Abidin, Malaysia

Keywords:

sustainable marketing, village, agricultural marketing, economy

Abstract

Marketing services and goods to village generally referred as Sustainable marketing. By adding the term agricultural marketing its scope can be extended, that focus the production flow from Sustainable to urban areas. Leading to exchange between urban and Sustainable market the Sustainable marketing include distributing Sustainable specific product, price, Sustainable specific service, developing process and promotion. Sustainable marketing focus on achieving the goals of organization and satisfying the demand of customers. Due to recent increase in the Sustainable incomes for a concentrated marketing the Sustainable marketing offer a great scope. The Sustainable marketing is a great part of any economy and it has a huge potential, this is why marketers recently realized a great opportunity in this developing concept.

Downloads

Download data is not yet available.

References

Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.

Ali, H., Mukhtar, & Sofwan. (2016). Work ethos and effectiveness of management transformative leadership boarding school in the Jambi Province. International Journal of Applied Business and Economic Research.

Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.

Desfiandi, A., Yusendra, M. A. E., Paramitasari, N., & Ali, H. (2019). Supply chain strategy development for business and technological institution in developing start-up based on creative economy. International Journal of Supply Chain Management.

Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.

Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.

Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.

Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.

Octavia, A., Sriayudha, Y., & Ali, H. (2020). Innovation capability and supply chain management: Empirical study of Indonesian traditional herbal medicine products. International Journal of Supply Chain Management.

Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.

Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.

Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.

Sutiksno, D. U., Sucherly, Rufaidah, P., Ali, H., & Souisa, W. (2017). A literature review of strategic marketing and the resource based view of the firm. In International Journal of Economic Research.

Yacob, S., Sucherly, Sari, D., Mulyana, A., & Ali, H. (2020). An Optimising strategy for minimarket modern retail business performance in Indonesia. International Journal of Innovation, Creativity and Change.