Marketing strategies in the pandemic affected economy for the value
Added spices
Keywords:
food ingredient industry, spices, value addition, marketing strategies, pandemic affected economyAbstract
When a pandemic outbreak, it affects the people, business and hence the economy. It is very important to understand how a pandemic affects different industry in various ways as the impact of Covid in different industry eventually reflects in the economy. This study is an attempt to investigate the impact of pandemic affected economy in the marketing of value-added products manufactured by the spice industry in Kerala, focusing the seasoning and oleoresin industry in Kerala. In India, value addition of different spices into oleoresins and seasonings majorly happens in Kerala which is known as the land of spices. The study is conducted by collecting the primary data from thirty sales and marketing professionals of eleven major companies among the forty companies that are into value addition of spices in Kerala, selected for the study using simple random sampling. This article explores the impact of pandemic in the value-added spice industry and provides strategies for effective marketing of the value-added spice products.
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