A study on impact of balanced scorecard perspectives on performance of it companies in Bengaluru City

S. Shalini; S. Venkatesh

doi:10.53730/ijhs.v6nS1.7782

Authors

S. Shalini Ph.D. (Part-Time) Research Scholar, PRIST School of Business, PRIST University, Vallam Thanjavur. Pin Code – 613 403, Tamil Nadu State
S. Venkatesh Associate Professor & Research Supervisor, PRIST School of Business, PRIST University, Vallam Thanjavur. Pin Code - 613 403, Tamil Nadu State.

Keywords:

Balanced Scorecard, Employees, IT Companies, Performance

Abstract

Performance measurement through Balanced Scorecard is giving accurate information about strategies and goals of organizations that is linked with their overall performance. It is highly useful to assess the process of allocation of available and limited resources to decide ways to manage, distribute and utilize resources efficiently in different modes. The results reveal that significant difference exists amidst profile of employees and balanced scorecard perspectives in IT companies. Customer, financial, internal business process and learning and growth perspectives are impacting significantly and positively on performance of IT companies. So, IT companies should keep good employees with them and they must utilize their resources properly to improve their reputation and they should understand different customer segments clearly. Besides, they must support their customers in various ways and they should enhance success of business in multiple modes.

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