A study of financial performance of five selected FMCG companies in India
Keywords:
Fast Moving Consumer Goods, Risk, Financial performanceAbstract
In modern economy, performance appraisal is necessary in a capitalist firm and this is evaluated with respect to its assets and liabilities. The Fast-Moving Consumer Goods (FMCG) sector is one of our fastest-growing sectors which have shown more growth in rural areas for the past few years. COVID-19 epidemic has caused a slight shift in our perception about essentials which added hygiene goods to this category, whereas businesses such as apparel have shifted to discretionary category. This study aims to analyse the financial performance and price fluctuations of the selected Fast Moving Consumer Goods companies over the past five years using different financial ratios. As investors want more profit with less risk, the present study also relates the risk associated with the stocks of selected FMCG companies. Thus, it envisages providing an insight to the investors in choosing the companies for making a better portfolio.
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