Studying and illustrating the relationship between emotional intelligence and internal marketing
Case study company simand Cable Abhar City
Keywords:
intelligence, emotional intelligence, internal marketing, internal customer, simand company Abhar CityAbstract
The present study was carried out in the field of the relationship between the emotional intelligence and internal marketing. The aim of the present study is “to investigate and illustrate the relationship between the emotional intelligence and internal marketing”. The used methodology of this study is descriptive. The population of the study includes all of the simand Company of Abhar City and according to the information of the company; the number of the staff is 250. The instrument of the collecting data is questionnaire. The questionnaire of the study was distributed by enumeration among all population samples. The validity of the concept was used in the present study and the questionnaire was confirmed by the supervisor and advisor. The reliability coefficient of the questionnaire of staffs’ emotional intelligence obtained by Cronbach’s alpha was 87% and the reliability coefficient of the questionnaire of internal marketing was 82%. The Pearson correlation test was used for analyzing the data and testing the hypotheses. The results of the data analysis showed that there is a positive and significant relationship between emotional intelligence and internal marketing.
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