Communication strategy conducted by tourism office of Buleleng regency in promoting “janger kolok” during the COVID-19 pandemic

I Gusti Ayu Putu Puspasari; Dewi K. Soedarsono

doi:10.53730/ijhs.v6n2.8324

Authors

I Gusti Ayu Putu Puspasari
puspa2000@yahoo.co.id
Universitas Telkom, Bandung, Indonesia
Dewi K. Soedarsono Universitas Telkom, Bandung, Indonesia

Keywords:

communication planning, communication strategy, cultural tourism, janger kolok, tourism communication

Abstract

The purpose of this study is to describe the communication strategy steps of the Tourism Office to promote Janger Kolok Cultural Tourism during the COVID-19 pandemic. This study uses a descriptive qualitative approach. The data sources of this research consist of key informants, expert informants, and supporting informants. The method of data collection was done through interviews, observation, and document recording. Data were analyzed descriptively. The results showed that the Buleleng Regency Tourism Office carried out communication strategy steps through four stages, namely: (1) the analysis and research phase, which focused on analyzing the condition of the decline in tourism activity; (2) the policy formulation stage, formulating strategic policies by utilizing digitalization to promote tourism through packaging creative media content on social media. (3) The implementation phase of the main strategy program is to start designing creative promotional content, and (4) the communication activity stage is to disseminate promotional content through social media such as Instagram and Youtube. This study concludes that the communication strategy of the Tourism Office in promoting Janger Kolok Cultural Tourism during the COVID-19 pandemic is through a creative media content strategy.

Downloads

Download data is not yet available.

References

Adnyaswari, K. C., & Nuraeni, R. (2020). Strategi Komunikasi Dinas Pariwisata Kabupaten Karangasem Dalam Meningkatkan Kunjungan Wisata Pasca Erupsi Gunung Agung (Studi Deskriptif Pada Desa Tenganan Pegringsingan).

Altunel, M. C., & Erkurt, B. (2015). Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention. Journal of Destination Marketing & Management, 4(4), 213-221. https://doi.org/10.1016/j.jdmm.2015.06.003

Ariasa, A. (2021). Minim Kunjungan, Puluhan Hotel dan Restoran di Buleleng Terjual. RRI Singaraja.Co.Id.

Badan Pusat Statistik Provinsi Bali. (2021). Nama Ibu Kota/Kabupaten, Jumlah Kecamatan, Desa, dan Satuan Lingkungan Setempat di Provinsi Bali, 2021.

Bizirgianni, I., & Dionysopoulou, P. (2013). The influence of tourist trends of youth tourism through social media (SM) & information and communication technologies (ICTs). Procedia-Social and Behavioral Sciences, 73, 652-660. https://doi.org/10.1016/j.sbspro.2013.02.102

Buleleng, D. K. K. (2021). Janger Kolok Desa Bengkala.

Bungin, B. (2015). Komunikasi Pariwisata (Suwito (ed.); Edisi Pert). Prenadamedia Group.

Cangara, H. (2012). Pengantar Ilmu Komunikasi (2nd ed.). PT Raja Grafindo Persada (Rajawali Pers).

Cangara, H. (2017). Perencanaan dan Strategi Komunikasi (3rd ed.). PT Raja Grafindo Persada.

Divianta, D. (2020). Cara 'Desa Kolok’ Bertahan Hidup di Tengah Pandemi COVID-19. Liputan 6.Com.

Effendy, Onong, U. (2009). Ilmu Komunikasi (Teori dan Praktek). PT Remaja Rosdakarya.

Fatmawati, F. (2020). Strategi Komunikasi Gerakan Mukena Bersih (Gmb) Dalam Rekrutmen Relawan. Al-Tsiqoh: Jurnal Ekonomi Dan Dakwah Islam, 5(2), 1-16.

Gaur, S., Pandya, N., Dumyati, G., Nace, D. A., Pandya, K., & Jump, R. L. (2020). A structured tool for communication and care planning in the era of the COVID-19 pandemic. Journal of the American Medical Directors Association, 21(7), 943-947. https://doi.org/10.1016/j.jamda.2020.05.062

Herawati, A., Purwaningsih, A., & Handharko, Y. D. (2018). Promoting Village Tourism through the Development of Information Systems. Review of Integrative Business and Economics Research, 7(1), 221–236.

Labanauskaitė, D., Fiore, M., & Stašys, R. (2020). Use of E-marketing tools as communication management in the tourism industry. Tourism Management Perspectives, 34, 100652. https://doi.org/10.1016/j.tmp.2020.100652

Lee, S. Y. (2020). Stealing thunder as a crisis communication strategy in the digital age. Business Horizons, 63(6), 801-810. https://doi.org/10.1016/j.bushor.2020.07.006

Lesly, P. (1975). Designs for persuasive communication| Otto Lerbinger, Designs for Persuasive Communication, Prentice-Hall, Englewood Cliffs, NJ (1972), 283 pages. Cloth $8.95, paper $5.95.

Middleton, W., Jarvis, B. C., & Booth, A. (1980). THE ROLE OF LEAVES IN AUXIN AND BORON‐DEPENDENT ROOTING OF STEM CUTTINGS OF PHASEOLUS AUREUS ROXB. New phytologist, 84(2), 251-259.

Miritello, G., Moro, E., Lara, R., Martínez-López, R., Belchamber, J., Roberts, S. G., & Dunbar, R. I. (2013). Time as a limited resource: Communication strategy in mobile phone networks. Social networks, 35(1), 89-95. https://doi.org/10.1016/j.socnet.2013.01.003

Murshed-e-Jahan, K., Salayo, N. D., & Kanagaratnam, U. (2009). Managing fisheries conflicts through communication planning: Experience from inland fisheries of Bangladesh. Fisheries Research, 99(2), 112-122. https://doi.org/10.1016/j.fishres.2009.04.009

Pemerintah Provinsi Bali. (2022). Tata Ruang Provinsi Bali. https://tarubali.baliprov.go.id/sekilas-bali/

Rahman, M. K., Gazi, M. A. I., Bhuiyan, M. A., & Rahaman, M. A. (2021). Effect of Covid-19 pandemic on tourist travel risk and management perceptions. Plos one, 16(9), e0256486.

Redaksi Koran Buleleng. (2016). Janger Kolok Ramaikan Penilaian Lomba Desa Bengkala. Koran Buleleng. https://koranbuleleng.com/2016/04/29/janger-kolok-ramaikan-penilaian-lomba-desa-bengkala/

Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21. https://doi.org/10.1016/j.jhtm.2018.03.005

Rogers, A. (1980). A global theory of supermanifolds. Journal of Mathematical Physics, 21(6), 1352-1365.

Silveistr, A., Zozuliak-Sluchyk, R., Iaroshevska, L., Strikhar, O., & Derkach, S. (2022). Assessment of situation in educational activities with need to introduce remote technologies during pandemic. International Journal of Health Sciences, 6(1), 32-39. https://doi.org/10.53730/ijhs.v6n1.3063

Sitepu, E., & Sabrin, S. (2020). Strategi Komunikasi Pariwisata Dalam Meningkatkan Minat Berwisata Di Sumatera Utara. Message: Jurnal Komunikasi, 9(1), 28–44.

Sugiarni, L. A. S., Anom, P., & Surya, I. B. K. (2022). Promosi Pariwisata oleh Duta Wisata “Jegeg Bagus Klungkung” Pada Masa New Normal. Jurnal Master Pariwisata (JUMPA), 422-445.Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta. Andi Offset.

Tiago, F., Gil, A., Stemberger, S., & Borges-Tiago, T. (2021). Digital sustainability communication in tourism. Journal of Innovation & Knowledge, 6(1), 27-34. https://doi.org/10.1016/j.jik.2019.12.002

Wahyuni, H., Purnomo, E. P., & Fathani, A. T. (2021). Social media supports tourism development in the COVID-19 normal era in Bandung. Jurnal Studi Komunikasi, 5(3), 600-616.

Widiastini, N. M. A., Rahmawati, P. I., & Koma, F. Y. I. (2020). Ragam Branding Desa dalam Mengembangkan Potensi Wisata Berbasis Budaya Masyarakat di Kabupaten Buleleng. Jurnal Master Pariwisata (JUMPA), 195-220.

Xiaoluan, X. (2021). Research on social media tourism marketing in the post-epidemic period. Jurnal Audiens, 2(2), 279-288.

Zenker, S., & Kock, F. (2020). The coronavirus pandemic–A critical discussion of a tourism research agenda. Tourism management, 81, 104164. https://doi.org/10.1016/j.tourman.2020.104164