A new era in healthcare marketing through digital transformation and CRM

Priyanka Gandhi

doi:10.53730/ijhs.v6nS1.8608

Authors

Priyanka Gandhi
priyankapunyani@jimsindia.org
Assistant Professor, Jagan Institute of Management Studies

Keywords:

Customer Relationship Management, National Digital Mission, Technological Innovations, Healthcare

Abstract

Customer Relationship Management has drastically evolved as a new marketing domain and has already been implemented in all major industries. The technological innovations through CRM systems has already proven successful in the financial and manufacturing domains. And the past one year has seen the drastic technological implementations in the healthcare sector. The purpose of this research is to evaluate the impact of CRM implementations in the hospitals and also to through light how the national e-health card mission of Govt. of India will open the doors to new era of healthcare marketing. The research discusses the benefits and factors that contribute to an increase in adoption of CRM in the hospitals. The research will be based on secondary data analysis integrated with initial primary data collection to determine the impact of CRM and national digital health mission. The study propose adoption procedure of CRM and its key benefits to the healthcare industry. The research will add significantly to the literature of technological innovations for the healthcare industry.

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