A study on investment behaviour among rural working women with special reference to Ernakulam District

S Sreelakshmi; Nayana Rajeevan; K G Rajani

doi:10.53730/ijhs.v6nS5.8752

A study on investment behaviour among rural working women with special reference to Ernakulam District

https://doi.org/10.53730/ijhs.v6nS5.8752

Authors

S Sreelakshmi M.COM, Department of Commerce and Management, Amrita School of Arts and sciences, Amrita Vishwa Vidyapeetham, Kochi
Nayana Rajeevan M.COM, Department of Commerce and Management, Amrita School of Arts and sciences, Amrita Vishwa Vidyapeetham, Kochi
K G Rajani Assistant Professor, Department of Commerce and Management, Amrita School of Arts and sciences, Amrita Vishwa Vidyapeetham, Kochi

Keywords:

Investment, savings, working women, finance, rural area, investment behaviour

Abstract

Literacy and employment have evolved and developed contributing to women empowerment. Savings has been the main motivation tool for many which facilitates them in meeting financial needs and basic necessities. This study is focused on investigating saving habits of rural working women. Primary and secondary data were employed in this study, and SPSS tools were used to analyse the data. This study includes examining the investment awareness levels, current investment pattern and factors affecting the investment decisions. The study shows that as most of the women want to avoid risk, large number of women are making use of only conventional investment opportunities, even though they are aware about other fruitful investment opportunities.

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References

R.Harini & R Savithri (2021), A study on investment behaviour of working women with reference to Chennai city, International Journal of Multidisciplinary research in Arts,Science and Commerce, Volume 1, Issue 2.

Amsaveni M & Nithyadevi M, (2018), A Study on Working Women’s Attitude Towards

Investment (With Special Reference To Tiruppur District), International Journal Of Scientific

Research And Modern Education, Volume 3, Issue 2.

Jisha V G, (2017), A Study On The Perception Of Investment Pattern Among Urban Working Women With Reference To Coimbatore City, International Journal Of Engineering Science And Computing, Volume 7, Issue 2.

Mohamad Fazli Sabri & Teo Tze Juen ( 2014) The Influence of Financial Literacy, Saving Behavior and Financial Management on Retirement Confidence among Working Women in Malaysian Public Sector, Asian Social Science, Volume 10, Issue 14.

Published

10-06-2022

How to Cite

Sreelakshmi, S., Rajeevan, N., & Rajani, K. G. (2022). A study on investment behaviour among rural working women with special reference to Ernakulam District. International Journal of Health Sciences, 6(S5), 727–735. https://doi.org/10.53730/ijhs.v6nS5.8752

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Issue

Vol. 6 No. S5 (2022)

Section

Peer Review Articles

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