Effect of medical traveller’s satisfaction on their intention to revisit for medical tourism in India

Nirav R. Joshi; Romy Sebastian

doi:10.53730/ijhs.v6nS5.9701

Authors

Nirav R. Joshi Assistant Professor, Faculty of Management Studies, Ganpat University, Kherava, Mehasana, Gujarat, India
Romy Sebastian Assistant Professor Faculty of Management Studies, Ganpat University, Kherava, Mehasana, Gujarat, India

Keywords:

Medical traveller, satisfaction, Intention to revisit for Medical tourism, multiple regression model, Healthcare tourism

Abstract

Aim of research is to investigate effect of medical traveller’s satisfaction on their Intention to revisit for Medical tourism. Research study is exploratory and descriptive in nature. 5 point Likert scale, strongly agree to strongly disagree was used in this study. A non-probability convenient sampling method was used to collect data from the respondents. Multiple regression model was developed with the help of SPSS software. A focus group was used to provide a basis for the survey. The survey contained effect of medical traveller’s satisfaction on their Intention to revisit for medical tourism and six hypothetical responses written according to the proposed medical traveller’s satisfaction on their Intention to revisit for medical tourism regression model development. A structured questionnaire was administered to the 500 respondents who were medical travellers at India. It was observed that regression analysis between independent variables like destination Image, destination attributes, marketing mix, medical traveller’s destination choice and medical traveller’s experience and dependent factor, medical traveller’s satisfaction having positive relationship. This is the first time and unique research describing effect of medical traveller’s satisfaction on their intention to revisit for medical tourism & developing multiple regression model on the tourism industry.

Downloads

Download data is not yet available.

References

Baker DA, Crompton JL. Quality, satisfaction and behavioral intentions. Annals of Tourism Research. 2000; 27(3): 785-804.

Bettman, J.R. (1979). An Information Processing Theory of Consumer Choice Reading, MA Addison-Wesley, Advances in Marketing Series, 402

Cooper, R., 1993, Winning at New Products: Accelerating the Process from Idea to Launch, Addison-Wesley, Rading, MA.

Crompton. Choice set propositions in destination decisions, Texas A&M University, USA. Annals of Tourism Research. 1993; 20(3): 461–476.

Dhillon A. India emerges as destination for medical tourism. Knight Ridder Business News. 2003; Available from: http://search.proquest.com/docview/860243307?accountid=39452.

Dr. Ayed AM. Assessing the relationship between marketing mix and loyalty through tourist’s satisfaction in Jordan curative tourism. American Academic & Scholarly Research Journal. 2012; 4(2). Englewood Cliffs, NJ: Prentice-Hall, Inc.

Foster D. Measuring customer satisfaction in the tourism industry. The quality satisfaction in the tourism industry. 1999; 8(5): 23-29.

Kotler, P. H. 1991, Marketing Management: Analysis, Planning, and Control, 8th ed.

Kotler, P., Brown, L., Adam, S., Armstrong, G., 2001, Marketing, 5th Edition, Pearson Education, Frenches Forest, Australian.

Kunal. Gujarat, India as an Emerging Medical Tourism Destination. 2010; Available from: http://jaysmit.com/medical_tourism_services.html.

Loudon and Bitta. Consumer Behavior. Chapter-1, 4th edition, Tata McGraw-Hill publication, 2008; 1-27.

Malhotra N, Dash S. Marketing research, An applied orientation. 6th edition, Pearson Prentice Hall, 2011; 67-551.

Marrakchi MD, Elouze S., Ghadhab B. Development of a Tunisian measurement scale for patient satisfaction: Study case in Tunisian private clinic. International Journal of Human and Social Sciences. 2009; 4(8): 565-573.

Maryam Heydari Fard, Ali Sanayei & Azarnoush Ansari (2021) Determinants of Medical Tourists’ Revisit and Recommend Intention, International Journal of Hospitality & Tourism Administration, 22:4, 429-454, DOI: 10.1080/15256480.2019.1650688.

Mathieson, A. and Wall, G, (1982) Tourism Economic, Physical and Social Impacts. Longman, Harlow. 95

Nicosia, F.M. Robert, W (1976). Consumer Behavior Toward Sociology Of Consumption journal of Consumer Research .

Suryasa, I. W., Rodríguez-Gámez, M., & Koldoris, T. (2022). Post-pandemic health and its sustainability: Educational situation. International Journal of Health Sciences, 6(1), i-v. https://doi.org/10.53730/ijhs.v6n1.5949

Prayag Girish (2009) tourists' evaluations of destination image, satisfaction, and future behavioural intentions—the case of mauritius, Journal of Travel & Tourism Marketing, 26:8, 836-853, DOI: 10.1080/10548400903358729.

Reilly MD. Free elicitation of descriptive adjectives for tourism image assessment. Journal of Travel Research. 1990; 28(4): 69-76.

Susilo, C. B., Jayanto, I., & Kusumawaty, I. (2021). Understanding digital technology trends in healthcare and preventive strategy. International Journal of Health & Medical Sciences, 4(3), 347-354. https://doi.org/10.31295/ijhms.v4n3.1769

Tat-Huei Cham, Yet-Mee Lim, Bee-Chuan Sia, Jun-Hwa Cheah & Hiram Ting (2021) Medical Tourism Destination Image and its Relationship with the Intention to Revisit: A Study of Chinese Medical Tourists in Malaysia, Journal of China Tourism Research, 17:2, 163-191, DOI: 10.1080/19388160.2020.1734514.

Woodside, A. & Car, J. 1988, Consumer decision making and competitive marketing strategies: Applications for tourism planning, Journal of Tourism Research, 26, Winter,pp. 2-6.

Woodside, A. & Lysonski, S. 1989, A general model of traveller destination choice, Journal of Travel Research, 27, pp. 8-14.