Investigating the factors effecting of continuance intention shopping toward websites and mobile applications in Bangkok Thailand

Thanakorn Hanathanchuchot; Pong Horadal; Sawat Laochai

doi:10.53730/ijhs.v6nS5.9894

Investigating the factors effecting of continuance intention shopping toward websites and mobile applications in Bangkok Thailand

https://doi.org/10.53730/ijhs.v6nS5.9894

Authors

Thanakorn Hanathanchuchot Associate Professor, Faculty Member of Business Administration and Accountancy, Pathumthani University
Pong Horadal Associate Professor, Graduate School, Bansomdejchaopraya Rajabhat University
Sawat Laochai Lt. Faculty Member of Business Administration and Accountancy, Pathumthani University

Keywords:

websites, online shopping, mobile applications

Abstract

This research aim to: 1) study the factors that effect of continuance intention shopping toward websites and mobile applications 2) compare the factors that effect of continuance intention shopping toward websites and mobile applications in Bangkok Thailand. The research found that : 1) The factors that affected to continuance intention shopping toward websites and mobile applications in Bangkok Thailand were customer satisfied on products on services, value delivery, quality website and mobile application design, risk taking of customer, electronic customer reviews and comments, and customer confident respectively, these factors jointly prophesy of 61.2 % at statistical significant level .05. 2) there were not significant deference overall factors that affect to continuance intention shopping toward websites and mobile applications in Bangkok Thailand classifier by Age, Marital Status, Occupation, and Monthly income.

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Published

28-06-2022

How to Cite

Hanathanchuchot, T., Horadal, P., & Laochai, S. (2022). Investigating the factors effecting of continuance intention shopping toward websites and mobile applications in Bangkok Thailand. International Journal of Health Sciences, 6(S5), 1807–1817. https://doi.org/10.53730/ijhs.v6nS5.9894

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Issue

Vol. 6 No. S5 (2022)

Section

Peer Review Articles

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