Factors affecting business efficiency of retail business: Case study in Ho Chi Minh City Vietnam: Literature review

Thao Tra Thi; Hung Le Quang; Tu Nguyen Phu

doi:10.53730/ijhs.v6nS8.9969

Authors

Thao Tra Thi MBA, Faculty of Marketing and International Business, HUTECH University
Hung Le Quang
lq.hung@hutech.edu.vn
Associate Professor, Faculty of Marketing and International Business, HUTECH University
Tu Nguyen Phu Associate Professor, Faculty of Marketing and International Business, HUTECH University

Keywords:

business efficiency, retail business, Vietnam, literature review

Abstract

On the basis of theory and overview of previous studies on factors affecting business efficiency and the scales of factors are designed and inherited, the study aims to systematize the theoretical basis and identify the factors affecting business efficiency of retail business in Ho Chi Minh city Vietnam. The method of expert interview and group discussion used to consult or collect data on factors related to business influence of retailers in Ho Chi Minh city Vietnam. Through the research, find a Literature Review on the above topic to serve as a basis for further research to identify the factors affecting business efficiency of retail business in Ho Chi Minh city Vietnam and build a model research. Further studies apply this research model to measure the impact of each factor on the business efficiency of retail business in Ho Chi Minh city Vietnam as well as propose some managerial implications to help businesses meet the needs of customers and growing business more and more.

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