Business strategy of laying hens towards new normal era

https://doi.org/10.53730/ijls.v5n3.1599

Authors

  • Ni Kadek Mita Sumadi Astrini Udayana University, Denpasar, Indonesia
  • Budi Rahayu Tanama Putri Udayana University, Denpasar, Indonesia
  • James Hellyward Andalas University, Padang, Indonesia

Keywords:

business strategy, layer chicken, New Normal Era, SWOT

Abstract

This study aims for a deep understanding of the business strategy of layer chicken farms during the new normal era in Bali. The expected output in this study focused on the establishment of strategic recommendations that apply to layer chicken farms within Bali to raise the production as well as overcome the challenges during the new normal era new normal. 134 respondents were involved, which consists of 80 consumers, 48 livestock farmers, and 6 experts. Results of IFE-EFE analysis showed that the value of an internal factor is 3.72 and external factor is 2.73 which determine that the business of layer chicken farm is in quadrant IV in matrix IE and categorized group of growth and build strategy. Seven business strategies could be recommended to the farmers in Bali during this new normal era, namely; 1) applying digital marketing; 2) implementation of laying chickens information system (abbreviated as SIAP in Bahasa Indonesia); 3) socialization and empowerment in utilizing e-commerce; 4) collaborating with livestock platforms; 5) training and mentoring for the public regarding a business opportunity in an egg-based product; 6) forming industry cluster of laying chicken farms; 7) development of livestock cooperative. 

Downloads

Download data is not yet available.

References

Ardhiana, N. (2017). Program Penyediaan Air Minum dan Sanitasi Berbasis Masyarakat (Pamsimas) dalam menyejahterahkan masyarakat di Dusun Jurangjer0, Desa Jatigreges, Kec. Pace, Kab. Nganjuk (Doctoral dissertation, Universitas Negeri Malang).

Badan Pusat Statistik. (2020). Jumlah Produksi Telur Ayam Ras tiap Kabupaten di Provinsi Bali. Badan Pusat Statistik, Bali

Badan Pusat Statistika. (2019). Laporan Konsumsi Protein Penduduk Tahun 2019. Badan Pusat Statistika, Bali

Busetti, F., Neri, S., Notarpietro, A., & Pisani, M. (2021). Monetary policy strategies in the New Normal: a model-based analysis for the euro area. Journal of Macroeconomics, 103366. https://doi.org/10.1016/j.jmacro.2021.103366

Chang, H. H., & Huang, W. C. (2006). Application of a quantification SWOT analytical method. Mathematical and computer modelling, 43(1-2), 158-169. https://doi.org/10.1016/j.mcm.2005.08.016

Chang, S. C., Yang, C. L., Cheng, H. C., & Sheu, C. (2003). Manufacturing flexibility and business strategy: an empirical study of small and medium sized firms. International Journal of Production Economics, 83(1), 13-26. https://doi.org/10.1016/S0925-5273(02)00263-3

David, F. R. (2002). Manajemen strategis: konsep.

Direktorat Jendral Peternakan dan Kesehatan Hewan. (2020). Statistik Permintaan Telur Ayam Ras. Jakarta: Direktorat Jendral Peternakan dan Kesehatan Hewan.

Ghosh, C. (2016). The evaluation of new marketing strategy of selected home appliances. International research journal of management, IT and social sciences, 3(11), 33-38.

Görener, A., Toker, K., & Ulucay, K. (2012). Application of combined SWOT and AHP: a case study for a manufacturing firm. Procedia-social and behavioral sciences, 58, 1525-1534. https://doi.org/10.1016/j.sbspro.2012.09.1139

Hasman, R. (2019). Permintaan Dan Penawaran Telur Ayam Ras Di Kabupaten Donggala (Doctoral dissertation, Universitas Tadulako).

Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). Recent research on team and organizational diversity: SWOT analysis and implications. Journal of management, 29(6), 801-830. https://doi.org/10.1016/S0149-2063(03)00080-1

Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: an applied approach. McGraw-Hill.

Kotler, P., & Keller, K. L. (2017). Marketing Management. ?13?^th Ed. Prentice Hall: Person Education, Inc. Jakarta.

Moleong, L. J. (2007). Metodologi Penelitian Kualitatif, Bandung: PT Remaja Rosdakarya Offset.

Putri, B. R. T. (2014). Strategi manajemen usaha dan sistem agribisnis perbibitan sapi Bali untuk meningkatkan pendapatan peternak. Disertasi Program Pascasarjana Universitas Udayana, Bali.

Putri, B. R. T., & Suparta, N. (2018). A Development Strategy of Native Pig Farming in Nusa Penida Sub-District, Bali Province. Journal of Biological and Chemical Research 35(1), 257-261.

Putri, B. R. T., Bidura, I. G. N. G., Partama, I. B. G., Hellyward, J., & Inggriati, N. W. T. (2017). Strategy of Business Development Based on Potential Area of Livestock in Gianyar Regency. In International Seminar on Tropical Animal Production (ISTAP) (pp. 515-521).

Rangkuti, F. (1998). Analisis SWOT teknik membedah kasus bisnis. Gramedia Pustaka Utama.

Ritter, T., & Gemünden, H. G. (2004). The impact of a company's business strategy on its technological competence, network competence and innovation success. Journal of business research, 57(5), 548-556. https://doi.org/10.1016/S0148-2963(02)00320-X

Srinivasan, P., Balasubramaniam, G. A., Murthy, T. R. G. K., & Balachandran, P. (2013). Bacteriological and pathological studies of egg peritonitis in commercial layer chicken in Namakkal area. Asian Pacific journal of tropical biomedicine, 3(12), 988-994. https://doi.org/10.1016/S2221-1691(13)60191-4

Uryu, S., Tanoue, Y., Nomura, S., Matsuura, K., Makiyama, K., Kawashima, T., ... & Hashizume, M. (2021). Trends in emergency transportation due to heat illness under the new normal lifestyle in the COVID-19 era, in Japan and 47 prefectures. Science of the Total Environment, 768, 144723. https://doi.org/10.1016/j.scitotenv.2020.144723

Van Der Klein, S. A. S., Berghof, T. V. L., Arts, J. A. J., Parmentier, H. K., Van Der Poel, J. J., & Bovenhuis, A. H. (2015). Genetic relations between natural antibodies binding keyhole limpet hemocyanin and production traits in a purebred layer chicken line. Poultry Science, 94(5), 875-882. https://doi.org/10.3382/ps/pev052

Widyantara, I. N. P., & Ardani, I. G. A. K. S. (2017). Analisis Strategi Pemasaran Telur Ayam (Studi Kasus Di Desa Pesedahan dan Desa Bugbug, Kabupaten Karangasem) (Doctoral dissertation, Udayana University).

Widyantara, I. N. P., & Sukaatmadja, I. P. G. (2019). Formulation of chicken egg marketing strategy. International research journal of management, IT and social sciences, 6(5), 285-302.

Xu, Z. Y., Yu, Y., Liu, Y., Ou, C. B., Zhang, Y. H., Liu, T. Y., ... & Ma, J. Y. (2019). Differential expression of pro-inflammatory and anti-inflammatory genes of layer chicken bursa after experimental infection with infectious bursal disease virus. Poultry science, 98(11), 5307-5314. https://doi.org/10.3382/ps/pez312

Published

2021-10-14

How to Cite

Astrini, N. K. M. S., Putri, B. R. T., & Hellyward, J. (2021). Business strategy of laying hens towards new normal era. International Journal of Life Sciences, 5(3), 148-155. https://doi.org/10.53730/ijls.v5n3.1599

Issue

Section

Research Articles

Most read articles by the same author(s)