Analysis of factors affecting tourist decisions in purchasing Babi Guling as Balinese culinary
Keywords:
babi guling, culinary, location, purchasing, tourist decision, womAbstract
Babi guling Bali is a very specific local product that is in great demand by tourists both from within and from abroad. Therefore, it is necessary to conduct research related to local products of Babi Guling Bali with the following objectives: (1) To analyze what factors influence the decision of tourists to buy Babi Guling as a Balinese culinary specialty. (2) To analyze how much influence each of these factors has on tourists' decisions to buy pork guling as a Balinese culinary specialty. The sampling technique used in this study was accidental sampling, where the number of samples taken was 100 people. The data analysis technique used is descriptive statistics and factor analysis. The results show that: (1) Product quality, price, promotion, location, and word of mouth are factors that influence tourists' decisions to buy pork guling as a Balinese culinary specialty, where the loading factor value for each indicator is greater. of 0.5.
Downloads
References
Abubakar, A. M., & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing & Management, 5(3), 192-201. https://doi.org/10.1016/j.jdmm.2015.12.005
Adaming, S. (2019). Pengaruh Citra Merek, Kualitas Produk, dan Persepsi Harga Terhadap Keputusan Pembelian pada Produk Ponsel Iphone (Studi Pada Mahasiswa Pendidikan Ekonomi Universitas Negeri Makassar) (Doctoral dissertation, Universitas Negeri Makassar).
Agag, G., & El-Masry, A. A. (2016). Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust. Computers in human behavior, 60, 97-111. https://doi.org/10.1016/j.chb.2016.02.038
Antari, K. R. M., Dunia, I. K., & Indrayani, L. (2014). Pengaruh Lokasi Dan Harga Terhadap Keputusan Berbelanja Pada Mini Market Sastra Mas Tabanan. Jurnal Pendidikan Ekonomi Undiksha, 4(1).
Buchari, A. (2011). Manajemen pemasaran dan pemasaran jasa. Bandung: alfabeta.
Budaarsa, K. 2012. Babi Guling Bali. Dari Beternak, Kuliner, Hingga Sesaji. Buku Arti. Denpasar.
Chen, I. J., Paulraj, A., & Lado, A. A. (2004). Strategic purchasing, supply management, and firm performance. Journal of operations management, 22(5), 505-523. https://doi.org/10.1016/j.jom.2004.06.002
Dai, F., Wang, D., & Kirillova, K. (2022). Travel inspiration in tourist decision making. Tourism Management, 90, 104484. https://doi.org/10.1016/j.tourman.2021.104484
Dubois, A., & Pedersen, A. C. (2002). Why relationships do not fit into purchasing portfolio models—a comparison between the portfolio and industrial network approaches. European Journal of Purchasing & Supply Management, 8(1), 35-42. https://doi.org/10.1016/S0969-7012(01)00014-4
Félix-Redondo, F. J., Fernández-Bergés, D., Espinosa-Garcia, J., Pozuelos-Estrada, J., Molina-Martínez, L. M., Pérez-Castán, J. F., ... & Rodríguez-Pascual, N. (2009). Level of blood pressure control in a hypertensive population when measurements are performed outside the clinical setting. Cardiology Journal, 16(1), 57-67.
Firmansyah, A. (2018). Perilaku konsumen: Sikap dan pemasaran.
Habibah, Ummu dan Sumiati. (2016). Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Produk Komenstik Wardah di Kota Bangkalan Madura. Jurnal Ekonomi & dan Bisnis, Hal 31-48.
Hair, J. Arthur, H. Philip Samuel., and Mike Page. (2010). Multivariate Data Analysis. 7th Edition. New York: Prentice-Hall Internasional. Inc
Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism management, 33(4), 815-824. https://doi.org/10.1016/j.tourman.2011.09.004
Kahraman, C., Ruan, D., & Doǧan, I. (2003). Fuzzy group decision-making for facility location selection. Information sciences, 157, 135-153. https://doi.org/10.1016/S0020-0255(03)00183-X
Kasiram, M. (2008). Metodelogi Penelitian. Malang: UIN-Malang Pers.
Kotler, P., & Armstrong, G. (2016). Principles of Marketing. Sixteen Edition. England: Pearson Edition.
Kotler, P., & Keller, K. (2021). Marketing Management (15th global edition). Pearson Education Limited.
Kuo, H. C., & Nakhata, C. (2016). Price promotions and products with low consumer ratings. Journal of Consumer Marketing.
Lupiyoadi, R., & Hamdani, A. (2006). Manajemen pemasaran jasa.
Maulidina, K. A. (2019). Pengaruh Kualitas Produk, Harga, Lokasi Dan Promosi Terhadap Keputusan Pembelian Pada Rumah Makan Pondok Mataram di Kota Tebing Tinggi. Skripsi. Medan: Program Studi Strata 1 Manajemen Departemen Manajemen Fakultas Ekonomi Dan Bisnis Universitas Sumatera Utara
Morland, K., Wing, S., Roux, A. D., & Poole, C. (2002). Neighborhood characteristics associated with the location of food stores and food service places. American journal of preventive medicine, 22(1), 23-29. https://doi.org/10.1016/S0749-3797(01)00403-2
Nugraha, A., & Aditya, F. (2015). Pengaruh word of mouth terhadap keputusan pembelian dan kepuasan konsumen (studi pada konsumen kober mie setan jalan simpang soekarno-hatta nomor 1-2 Malang) (Doctoral dissertation, Brawijaya University).
Primadasa, Y. G. (2019). Pengaruh Harga, Kualitas Produk dan Promosi terhadap Keputusan Pembelian Produk pada Marketplace Shopee (Studi Pada Karyawan di PT. Percetakan Gramedia Cikarang).
Purba, R. (2006). Measuring Consumer Perception Through Factor Analysis, The Asian Manager.
Puspa, R., Permana, A., & Nuryanti, S. (2017). Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus pada Perumahan Ciujung River Park Serang, Banten). Jurnal Ilmiah Manajemen Bisnis, 3(02), 205.
Putra, L. K., Wahab, Z., Widiyanti, M., & Shihab, M. S. (2021). The effect of word of mouth, brand image, and online advertising on purchase decisions using grab-food services. International Journal of Life Sciences, 5(2), 76–84. https://doi.org/10.29332/ijls.v5n2.1390
Putri, I. T. E., Sulistyawati, A. S., Suark, F. M., & Ariani, N. M. (2013). Pengembangan Makanan Khas Bali Sebagai Wisata Kuliner (Culinary Tourism) Di Desa Sebatu Kecamatan Tegalalang Gianyar. Buletin Udayana Mengabdi, 12(1).
Rambat, L. (2013). Manajemen Pemasaran Jasa Berbasis Kompetensi. Jakarta: Salemba Empat.
Santoso, S. (2015). Menguasai statistik multivariat. Jakarta: PT Elex Media Komputindo.
Sharabati, A. A. A., Khraim, H. S., & Khateeb, R. A. (2014). Relationship between direct-to-consumer advertising and consumers’ decision-making. International Journal of Pharmaceutical and Healthcare Marketing.
Soeparno, E. (2005). Ilmu dan Teknologi Daging Cetakan keempat.
Sudharsana, I.B.P. (2011). Ajaran Agama Hindu, Dharma Paebatan Dharma Caruban. Denpasar: Yayasan Dharma Acarya.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan RdanD. Bandung: Alfabeta, CV
Suhadarliyah dan Kian To, Tjong Nio. (2018). Pengaruh Harga, Promosi, Dan Lokasi Terhadap Keputusan Pembelian Pada PT. Sinar Rejeki Gema Mandiri, Bogor. Jurnal Manajemen Dan Akuntansi Stie Bisma – Lepisi (Cakrawala). 5(2), ISSN: 2443-3098.
Suliyanto. (2005). Analisis Data dalam Aplikasi Pemasaran. Bogor: Ghalia Indonesia
Suter, I. K., Arga, I. W., Putra, I. N. K., Antara, I. N. S., Jelantik, A. S., Hartawan, M., & Setiawan, I. K. (1999). Inventarisasi 50 Jenis Makanan dan Minuman Daerah. Laporan Penelitian. Pusat Kajian Makanan Tradisional Madya. Universitas Udayana. Bukit Jimbaran.
Tse, P., & Crotts, J. C. (2005). Antecedents of novelty seeking: international visitors’ propensity to experiment across Hong Kong's culinary traditions. Tourism Management, 26(6), 965-968. https://doi.org/10.1016/j.tourman.2004.07.002
Whendy, R. N., Kumadji, S., & Sunarti, S. (2016). Analisis Faktor-faktor Pembentuk Minat Sewa Dan Pengaruhnya Terhadap Keputusan Sewa Lapangan Futsal (Survei Pada Konsumen Arena Futsal Tidar Malang, Jawa Timur) (Doctoral dissertation, Brawijaya University).
Winarno, F. G. (2004). Pengantar Teknologi Pangan. Jakarta: PT. Gramedia
Wong, J. Y., & Yeh, C. (2009). Tourist hesitation in destination decision making. Annals of tourism research, 36(1), 6-23. https://doi.org/10.1016/j.annals.2008.09.005
Published
How to Cite
Issue
Section
Copyright (c) 2022 International journal of life sciences
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Articles published in the International Journal of Life Sciences (IJLS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJLS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJLS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IJLS volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.
