The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)
Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.
Ariani, R. P., Darmawan, D. P., Atmaja, N. B., & Wijaya, I. M. A. S. (2018). Balinese traditional culinary promotes food skills and its positive impact on tourism vocational school. International Journal of Life Sciences, 2(1), 50-62. https://doi.org/10.29332/ijls.v2n1.107
Jaminyasa, I. M., Pulawan, I. M., Martadiani, A. M., & Amerta, I. M. S. (2017). The marketing mix affect on the consumer buying decision (case study of sausage products at PT. Aroma Denpasar). International Journal of Social Sciences and Humanities, 1(2), 65-74. https://doi.org/10.29332/ijssh.v1n2.44
Kementerian Koperasi dan UKM. 2016. Perkembangan Data Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar (UB) Tahun 2012 – 2013. Jakarta: Kementerian Koperasi dan UKM.
Klimchuk, M. R., & Krasovec, S. A. (2007). Desain Kemasan: Perencanaan Merek Produk yang Berhasil Mulai dari Konsep sampai Penjualan. Penerbit Erlangga.
Korry, P. D. P., Yulianti, N. M. D. R., & Yunita, P. I. (2017). Increase the attractiveness of local fruits to buying intention of hedonic consumers in bali. International Research Journal of Management, IT and Social Sciences, 4(6), 10-16.
Maydasari, E. (2016). The analyses of factors influencing farmer motivation at cacao farming in North Lombok. International Research Journal of Engineering, IT & Scientific Research, 2(9), 18-25.
Rupawan, I. K. (2008). Saput poleng dalam kehidupan beragama Hindu di Bali. Pustaka Bali Post.
Suarta, I. M. (2017). Revitalization of Oral Literature Tradition of Balinese Society Based Character Values As Deradicalism Effort. International Journal of Social Sciences and Humanities, 1 (3). pp. 8-16. ISSN 2550-7001
Sucipta, I. N., Suriasih, K. (2016). Pengemasan Pangan (Kajian Pengemasan yang Aman, Nyaman, Efektif dan Efisien). Denpasar : Udayana University Press.
Suryasa, W. (2019). Packaging design for banten. International Research Journal of Management, IT and Social Sciences, 6(1), 70-77. https://doi.org/10.21744/irjmis.v6n1.584
Tjiptono, F., & Pemasaran, S. (2007). Edisi Pertama. Cetakan Pertama. Yogyakarta: Andi.
Zoest, A. V. (1993). Semiotika: tentang tanda, cara kerjanya dan apa yang kita lakukan dengannya. Jakarta: Yayasan Sumber Agung.
Copyright (c) 2019 International journal of life sciences
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Articles published in the International Journal of Life Sciences (IJLS) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant IJLS right of first publication under CC BY-NC-ND 4.0. Users have the right to read, download, copy, distribute, print, search, or link to the full texts of articles in this journal, and to use them for any other lawful purpose.
Articles published in IJLS can be copied, communicated and shared in their published form for non-commercial purposes provided full attribution is given to the author and the journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
This copyright notice applies to articles published in IJLS volumes 4 onwards. Please read about the copyright notices for previous volumes under Journal History.