The revitalization of Gianyar traditional market into Indonesian national standards and Balinese cultural tourism-based healthy market

Ida Ayu Made Dwi  Susanti; Made  Antara; Dwi Putra  Darmawan; I Gusti Ayu Oka  Suryawardani; Agung Suryawan  Wiranatha

doi:10.29332/ijls.v4n3.469

Authors

Ida Ayu Made Dwi Susanti
dwisusanti1989@unmas.ac.id
Doctoral Student at Doctoral Program in Agricultural Science Faculty of Agriculture Udayana University, Denpasar, Indonesia
Made Antara Lecturer at Faculty of Agriculture Udayana University, Denpasar, Indonesia and Centre of Excellence in Tourism Udayana University, Denpasar, Indonesia
Dwi Putra Darmawan Lecturer at Faculty of Agriculture Udayana University, Denpasar, Indonesia
I Gusti Ayu Oka Suryawardani Lecturer at Faculty of Agriculture Udayana University, Denpasar, Indonesia and Centre of Excellence in Tourism Udayana University, Denpasar, Indonesia
Agung Suryawan Wiranatha Centre of Excellence in Tourism Udayana University, Denpasar, Indonesia

Keywords:

agribusiness subsystem, Bali, crafts, marketing, traditional market

Abstract

The role of subsystems in the agribusiness system is very crucial to meet market needs and consumer tastes. Supporting institution subsystems that provide services to the upstream, downstream agro-industry subsystems and the marketing subsystem are very important subsystems to be managed, one of which is the traditional market. The Gianyar Traditional Market is a market that has the potential to be developed, yet it has not played an optimal role. This study aims to design a strategy in revitalizing the Gianyar Traditional Market as a healthy market based on the Indonesian National Standards (SNI) and Balinese Cultural Tourism. The research was conducted at the Gianyar Traditional market. The method used is Interpretive Structural Modeling (ISM) with the experts' choice approach with the number of experts is 15.

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