Social media as promotion trend for increasing tourist visit towards digital era

  • Anak Agung Gde Alit Geria University of National Education, Indonesia
  • A.A. Istri Agung Maheswari University of National Education, Indonesia
  • A. A. Gde Putra Pemayun University of National Education, Indonesia
Keywords: Browser, Marketing intelligence system, Promotion trend, Social media, Tourist visit

Abstract

This study examines "Social media as a trend of promotion for increasing tourist visits of the digital era at Tegallantang village Ubud Bali". Marketing leaders need timely and accurate reports about current sales. Smart companies make use of "cookies," records of Web site users that are stored in a personal browser, are smart target marketing users. Companies must translate sales data carefully so as not to draw wrong conclusions. In addition to saving mail expenses, this data manipulation can often achieve a double-digit response rate. The company stores this data (data warehousing) and makes it easily accessible to decision makers. Furthermore, by employing analysis that has expertise in complex statistical methods, companies can "dig" data (data mining) and gather new knowledge about neglected customer segments, and other useful information. The internal data system provides results data, but the marketing intelligence system provides current data (happenings). Marketing intelligence system (marketing intelligence system) is a collection of procedures and resources used by managers to obtain daily information about various developments in the marketing environment. The marketing manager collects marketing intelligence by reading books, newspapers, and trade publications, talking with customers, suppliers, and distributors; observe "social media" on the internet through online discussion groups, e-mail lists, and blogs and meet with other company managers. In this context, social media plays an important role for every effort to connect with digital customers spread across the world indefinitely.

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Published
2018-10-08
How to Cite
Geria, A. A. G. A., Maheswari, A. I. A., & Pemayun, A. A. G. P. (2018). Social media as promotion trend for increasing tourist visit towards digital era. International Journal of Social Sciences and Humanities, 2(3), 86-94. https://doi.org/10.29332/ijssh.v2n3.204
Section
Articles