The influence of market orientation and entrepreneurship orientation in achieving hospital performance: Study in Goenawan Partowidigdo Pulmonary Hospital Bogor

Sri Boedi Dhiandani; Agus Nurudin; Alvin Kosasih; Ida Bagus Sila Wiweka

doi:10.53730/ijhs.v7nS1.14167

Authors

Sri Boedi Dhiandani
sriboedi.sbd@gmail.com
Subcoordinator of Human Resource Development, Education and Research, Goenawan Partowidigdo Pulmonary Hospital, Jawa Barat, Indonesia
Agus Nurudin Lecturer, Master of Public Health, University of Muhammadiyah, Jakarta, Indonesia
Alvin Kosasih Medical Director, Goenawan Partowidigdo Pulmonary Hospital, Jawa Barat, Indonesia
Ida Bagus Sila Wiweka President Director, Goenawan Partowidigdo Pulmonary Hospital, Jawa Barat, Indonesia

Keywords:

entrepreneurship orientation, hospital performance, market orientation

Abstract

This study aims to deepen knowledge about the direct effects of entrepreneurial orientation (EO) and market orientation (MO) on hospital performance using the structural equation modeling partial least squares (PLS-SEM) model. This research is a quantitative, non-experimental, and descriptive study using the PLS-SEM statistical technique. The PLS-SEM results show that the first hypothesis of market orientation does not have a direct effect on hospital performance with a t-statistic value of 1.29 <1.96 with a p-value of 0.018 <0.05. The second hypothesis, entrepreneurial orientation has a direct effect on hospital performance t-statistic 10, 85> 1.96 with a p-value <0.005 so that the second hypothesis is declared accepted. The results show sufficient evidence that EO positively affects hospital performance. Likewise, the impact of EO on hospital performance is positive either directly. Regarding managerial implications, the study provides managers with insight into the process of strategy formation and decision-making, emphasizing the importance of both encouraging the development of EO capabilities and focusing efforts on being proactive and innovative to improve hospital performance.

Downloads

Download data is not yet available.

References

Amezquita, J. C. (2022). Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry. TEC Empresarial, 16(3).

Anees, R. T., Raju, V., Cavaliere, L. P. L., Heidler, P., & Nordin, N. A. (2020). The Effect Of Emotional Intelligence And Market Orientation On Sales Performance : The Moderating Role Of Entrepreneurial Orientation. PJAEE, 17(7).

Buratti, N., Profumo, G., & Persico, L. (2021). The impact of market orientation on university spin-off business performance. Journal of International Entrepreneurship, 19(1), 104–129. https://doi.org/10.1007/s10843-020-00282-4

Cho, Y. H., & Lee, J.-H. (2020). A Study on the Effects of Entrepreneurial Orientation and Learning Orientation on Financial Performance: Focusing on Mediating Effects of Market Orientation. Sustainability, 12(11), 4594. https://doi.org/10.3390/su12114594

Dameshifa, K., Azazi, A., Listiana, E., Malini, H., & Heriyadi, H. (2023). The Influence of Entrepreneurial and Market Orientation on Business Performance through Mediation of Innovation Capability: Implementation of SMEs in Indonesia. East African Scholars Journal of Economics, Business and Management, 6(1), 1–10. https://doi.org/10.36349/easjebm.2023.v06i01.001

Dewi, S., Kasali, R., Balqiah, T. E., & Widjaja, A. W. (2017). The Role of Entrepreneurial Orientation in Achieving Organization Performance Through Business Model Innovation and Strategic Collaboration. Proceedings of the International Conference on Business and Management Research (ICBMR-17). International Conference on Business and Management Research (ICBMR-17), West Sumatra, Indonesia. https://doi.org/10.2991/icbmr-17.2017.23

Dewi, S., Kasali, R., Balqiah, T. E., & Widjaja, A. W. (2018). Government regulations and stakeholders entrepreneurial orientation in achieving organizational performance: An empirical study on private hospitals in Indonesia. Management Science Letters, 1273–1282. https://doi.org/10.5267/j.msl.2018.9.012

Fadli, M., Heriyanto, M., & Othman, L. (2022). Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampar. 3(6).

Gligor, D., Gligor, N., & Maloni, M. (2019). The impact of the supplier’s market orientation on the customer market orientation-performance relationship. International Journal of Production Economics, 216, 81–93. https://doi.org/10.1016/j.ijpe.2019.04.022

Gunawardana, T., & Aravinda, U. (2021). The Impact of Market Orientation on Organisational Performance: A Study of Small and Medium Scale Hotels in Tourism Industry in Southern Province, Sri Lanka. ASIAN JOURNAL OF MANAGEMENT STUDIES, 1(1).

Haira, D., Sari, R. N., & Indrawati, N. (2022). The Importance of Social Entrepreneurship Orientation and Social Salience on Hospital Performance: The Mediating Role of Business Planning. Journal of Accounting and Strategic Finance, 5(1), 40–65. https://doi.org/10.33005/jasf.v5i1.233

Muis, I., & Isyanto, P. (2021). Market Orientation, Transformational Leadership, Partnership Effects on Organizational Performance: Competitive Advantage as a Mediator. Binus Business Review, 12(3), 263–277. https://doi.org/10.21512/bbr.v12i3.7284

Novari, E. (2020). The Impact of Market Orientation to SMEs Performance with Mediation of Creation Value. MIMBAR : Jurnal Sosial Dan Pembangunan, 36(2). https://doi.org/10.29313/mimbar.v36i2.5987

Obeidat, B. Y. (2016). The Effect of Strategic Orientation on Organizational Performance: The Mediating Role of Innovation. International Journal of Communications, Network and System Sciences, 09(11), 478–505. https://doi.org/10.4236/ijcns.2016.911039

Octavia, A., & Ali, H. (2017). The Model of Market Orientation, Entrepreneurial Orientation and Business Performance of Small and Medium Enterprises. International Review of Management and Marketing, 7(3).

Protcko, E., & Dornberger, U. (2014). The impact of market orientation on business performance – the case of Tatarstan knowledge-intensive companies (Russia). Problems and Perspectives in Management, 12(4).

Solano Acosta, A., Herrero Crespo, Á., & Collado Agudo, J. (2018). Effect of market orientation, network capability and entrepreneurial orientation on international performance of small and medium enterprises (SMEs). International Business Review, 27(6), 1128–1140. https://doi.org/10.1016/j.ibusrev.2018.04.004

Sudarmadji, C. F., Sidharta, H., & Wiryakusuma, I. G. B. Y. (2020). The Effect Of Entrepreneurship Orientation And Market Orientation On Marketing Performance Of Furniture Home Industry In Sawahan District. Review of Management and Entrepreneurship, 4(2), 95–116. https://doi.org/10.37715/rme.v4i2.1239

Sukma, T., & Yadewani, D. (2022). The Impact of Market Orientation and Entrepreneurial Orientation on SME’s Marketing Performance. International Journal of Indonesian Business Review, 1(1).

Sutapa, S., Mulyana, M., & Wasitowati, W. (2017). The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance. Jurnal Dinamika Manajemen, 8(2). https://doi.org/10.15294/jdm.v1i1.12756

Suwandana, I. G. M. (2023). Role of Competitive Advantage in Mediating the Effect of Market Orientation on Marketing Performance of Small Medium Enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia. European Journal of Business and Management Research, 8(1), 247–251. https://doi.org/10.24018/ejbmr.2023.8.1.1807

Tirtayasa, S. (2022). The Influence of Entrepreneurship Orientation and Market Orientation on the Performance of Small and Medium Enterprises Mediated by Competitive Advantage. Journal of Management, 12(2).

Tutar, H., Nart, S., & Bingöl, D. (2015). The Effects of Strategic Orientations on Innovation Capabilities and Market Performance: The Case of ASEM. Procedia - Social and Behavioral Sciences, 207, 709–719. https://doi.org/10.1016/j.sbspro.2015.10.144

Wahyuni, N. M., & Giantari, I. G. A. K. (2022). Market Orientation, Learning Orientation and Innovation Performance: The Mediation of Knowledge Management. JURNAL MANAJEMEN BISNIS, 9(1), 155–172. https://doi.org/10.33096/jmb.v9i1.997

Zafar, H., Hafeez, M. H., & Shariff, M. N. M. (2016). Relationship Between Market Orientation, Organizational Learning, Organizational Culture and Organizational Performance: Mediating Impact of Innovation. South East Asia Journal of Contemporary Business, Economics and Law, 9(2).