Corporate social responsibility and the patients-staff relationship in health care sector with special reference to Chennai

R. R Reddy; K. Ravishankar

doi:10.53730/ijhs.v6nS2.5118

Corporate social responsibility and the patients-staff relationship in health care sector with special reference to Chennai

https://doi.org/10.53730/ijhs.v6nS2.5118

Authors

R. R Reddy Research Scholar, Faculty of Management Studies, Vel Tech Rangarajan Dr. Sagunthala R & D, Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India
K. Ravishankar Assistant Professor, Faculty of Management Studies, Vel Tech Rangarajan Dr. Sagunthala R & D, Institute of Science and Technology, Avadi, Chennai, Tamil Nadu, India

Keywords:

corporate social responsibility, patients-staff relationship, health care sector

Abstract

Aim: The aim of this research is to determine how the Health Care Sector practices (CSR) corporate social responsibility and to explore the influence of CSR on Patients-Staff Relationship in Health care sector with Special reference to Chennai. Research Methodology: Descriptive research by a research instrument Questionnaire was used to collect the data by stratified random sampling and it is analysed by Statistical tests such as Pearson’s Correlations and Multiple regression analysis.Findings: CSR is linked in a positive way and it promotes Patients-Staff Relationship and the organisational performance in Health care sector.Research implications: This research focuses on the CSR activities of the Health care sectors in promoting Patients-Staff Relationship. Marketing Professional have to frame and executives’ constructive CSR strategies for societal benefits.

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References

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Published

26-03-2022

How to Cite

Reddy, R. R., & Ravishankar, K. (2022). Corporate social responsibility and the patients-staff relationship in health care sector with special reference to Chennai. International Journal of Health Sciences, 6(S3), 1196–1205. https://doi.org/10.53730/ijhs.v6nS2.5118

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Issue

Vol. 6 No. S3 (2022)

Section

Peer Review Articles

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