Product quality upgrading to create added value of loyalty with wisdom products in Samut Songkhram Province, Thailand

Panida Ninaroon; Cholpassorn Sitthiwarongchai; Pawintana Charoenboon; Kriangphon Piyaekchai

doi:10.53730/ijhs.v6nS5.5203

Authors

Panida Ninaroon
panida.ni@ssru.ac.th
Suan Sunandha Rajabhat University, Thailand
Cholpassorn Sitthiwarongchai Suan Sunandha Rajabhat University, Thailand
Pawintana Charoenboon Mahidol University, Thailand
Kriangphon Piyaekchai Thai Travel Agents Association, Thailand

Keywords:

product quality upgrading, perceived quality, perceived satisfaction level, loyalty wisdom products

Abstract

Recently, product quality upgrading is essential for creating value added in the product and enhancing loyalty with wisdom products and needs researchers’ attention. Therefore, the current study examines the role of product quality upgrading characteristics such as perceived quality, perceived price and perceived satisfaction level on the loyalty with wisdom products in Samut Songkhram Province, Thailand. The current study has taken the primary data from the wisdom products users using questionnaires and also applied SPSS-AMOS to analyze the collected data. The results revealed that product quality upgrading characteristics such as perceived quality, perceived price and perceived satisfaction level have a positive linkage with loyalty with wisdom products. The article guided the regulators while establishing regulations regarding loyalty with wisdom products using product quality upgrading.

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