Managing strategies of transformational leadership to create service standard of boutique hotel in Thailand
Keywords:
leadership, contemporary service standard, boutique hotelAbstract
The boutique hotels were more of an independent kind of lodging are unlike other hotels in terms of architecture and decoration, as the majority of them are tall buildings. The boutique hotels will exude a distinct sense of place. The tourists are interested in learning about the local culture. Boutique hotels are popular with guests who want to learn about diverse cultures and traditions. Investigate the techniques of change agents in order to build a boutique hotel service standard. Study change leaders' common or unique techniques for building a standard of service boutique hotel in Thailand, and define change leaders' strategies for establishing a standard of service boutique hotel. The major informants were 25 hotel managers and directors from boutique hotels. Grounded theory research of qualitative research using in-depth interview within observation method. The results of the study revealed that, in the idealized influence aspect, hotels leaders used experiences. Expertise in management and problem solving in terms of inspiration motivation, the focus is on communication mainly through discussion, intellectual stimulation, and leadership listening to opinions and support problem solving ideas of employees Individualized consideration take care of employees individually and affect to employees feeling valued and important technology.
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